

Ísar´s Driving Force
Ísar's core asset is our top-notch team and its globally unique expertise pool
Our unprecedented mission to fix global off-pavement mobility problems
demands a unique set of specialist knowledge.
We are Ísar:
A tight international crew of 20 experts covering all bases to instigate an
Ultra High Mobility revolution.

Founder
Ari Arnórsson
Ari‘s diverse background in human relations and automotive, sales, adventure tourism, rally racing etc., plus decades of operating, modifying, designing & building passenger vehicles for off- and on-road use, is ideal to consolidate and motorize Ísar’s team of top talents.

General Manager
Kristjana Kjartansdóttir
Degrees in production engineering and management, plus experience like production manager at hi-tech submarine maker Teledyne, managing start-ups, organizational roles in large firms etc gives Kristjana the perfect CV for the road ahead.

Engineering Manager
Manu Alvarez
Bilbao-born engineer Manu, ex-Jaguar and Nissan, now Mandesso design consultancy plus university teaching and engineering management of independent automotive engineering projects, brings solid international automotive industry expertise to Ísar.

Design Manager
Bjarni Hjartarsson
An Automotive Design graduate of Istituto Europeo di Design in Turin, Bjarni backs up artistic wizardry with solid work experience, like years at a naval architecture firm, Project Leader for an all-electric high sea vessel, and countless visual design projects.

Head of R & D
Viðar Viðarsson
Viðar‘s legendary problem-solving genius in mechanics and electrics is instrumental in Ísar‘s past and future R&D work. A designer and builder of countless 4x4s and ace motorsports driver, Viðar is always fast, be it in a car, on a bike, a lathe or finding solutionsto problems that have all else stumped.

CAD Manager
Unnar Bæring Sigurðsson
Engineer Unnar brought the game-changing Onshape CAD programme to Ísar and is our resident specialist. A super-fast CAD designer and core of the design team, but also Master Machinist, and of course, a car modder and racer.