Mobility off Earth's paved roads is a global issue.

The current go-to solutions are roadmaking,

using tracked vehicles or helicopters.

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Now, from the High North, comes a new solution.

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„Adapt vehicles to Nature, not Nature to vehicles“

some Icelanders said, and did, 40+ years ago.

 

Now, extremely modified 4x4s on huge tyres drive all

over Iceland‘s brutal, roadless highlands and glaciers, 

treading softly in summer, skimming over snow in winter.

Replacing tracked vehicles, and ordinary family cars.

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Modern cars are hard to modify to such extremes.

So off-road professionals pooled expertise

to create new, road certified off-road vehicles 

unlike any on Earth. Ísar.

A swift, safe, sustainable and economical

alternative to pavement 

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