Mobility off Earth's paved roads is a global issue.

The current go-to solutions, roadmaking,

using tracked vehicles or helicopters, 

have serious drawbacks.

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Now, from the High North, comes a new solution.

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„Adapt vehicles to Nature, not Nature to vehicles“

some Icelanders said, and did, 40+ years ago.

 

Extremely modified 4x4s on huge tyres now drive all

over Iceland‘s brutal, roadless highlands and glaciers, 

treading softly in summer, skimming over winter snow.

Replacing tracked vehicles, and ordinary family cars.

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But such extreme vehicle modifications are expensive.

And only road legal in Iceland. So scores of off-road

professionals pooled expertise, to create Ísar, new, 

road certified off-road vehicles unlike any on Earth.

Paved or not.

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With Ísar, Earth no longer needs more pavement

for swift, safe, sustainable and economical travel.

 

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